A $37 WORKBOOK BY JETT MILLER
Get Your First Brand Deal Without Guessing What Brands Want
Most pitches get ignored before anyone reads past the first line. This workbook shows you, from the brand side, exactly why and what to do instead.
Get the Workbook - $37Work through it in an afternoon. Have a pitch ready to send the same day.
Proof
Nurses who started with nothing.
And still got brand deals.
You don't need a big following. You don't need a media kit. You don't need to have done this before. You just need to know what brands are actually looking for, and how to show up like you already belong there.
Jett's story
RN to $30K/month. Still working the floor when it started.
Jett was a full-time nurse when she posted her first TikTok. No UGC experience. No idea what to charge. Within months she was making $3–5K/month in brand deals on top of her nursing salary. Then she kept going. Now she works from anywhere and makes over $30K a month, including as COO of the agency that reviews other creators' pitches. This workbook is what she learned on both sides.
From the community
"I had no idea what UGC was, and I was very skeptical."
What the workbook actually does
Here's where you'll be by the time you close it.
You'll know what a brand COO screens for before they even read your pitch. You'll have email and DM templates that don't sound like everyone else's. You'll know what to charge and how to say it without underselling yourself. And you'll have a 7-day plan to go from "I should start this" to "I submitted it."
For three 15-second videos. That's what one creator landed after learning how to pitch from the brand side. A compression sock deal. Three short clips. Paid before she finished reading her own pitch back to herself.
Creator mentored by JettMore from people who've worked with Jett
WHY THIS IS DIFFERENT
Everyone teaches you how to send the pitch.
Nobody teaches you what happens after it lands.
There's no shortage of UGC pitching advice. Cold email templates, DM scripts, follow-up formulas. The creator side is covered.
What's missing is the other side of the inbox.
"I read pitches from creators every week. Some get an immediate yes. Some get deleted in ten seconds. The difference is almost never what people think it is."
As COO of a UGC agency, I know which pitches get read and which get ignored, what rate questions kill a deal before it starts, what makes a brand rebook a creator instead of moving on, and what red flags quietly take you out of consideration without anyone telling you.
This workbook gives you the brand side of the conversation.
What this actually solves
You don't just need a pitch.
You need answers to the questions you haven't been able to ask.
Here's what most nurses show up with. And what's in this workbook for each one.
"I don't know what to actually say in a pitch. I've stared at a blank email for an hour and closed the tab."
Your Pitch, Built Right. A fillable template with COO notes on what the brand is actually thinking at every line, so you're not guessing.
"I have no idea what to charge. I'm scared to ask for too much and lose the deal, so I just undercharge."
What to Charge. What to Say. Real rate ranges, bundling tips, and word-for-word negotiation scripts, including what to say when they come back with a number that's too low.
"I've sent pitches before and heard nothing back. I thought my pitch was fine. I still don't know what went wrong."
Pitches That Got a Yes vs. Pitches I Passed On. Real pitches from the COO inbox. Two that got an immediate response, two that got deleted, and a breakdown of exactly what made the difference.
"I don't know if my pitch is actually ready to send. What if I'm missing something obvious?"
COO Self-Audit: Before You Hit Send. 13 checkboxes. The same audit I'd run on your email if you sent it to me. Run through it before you pitch anything.
"I want this to be income I can count on — not one deal that leads nowhere."
The 5 Things That Get You Rebooked. What turns one deal into five. From the agency side: the specific things that make a brand type your name into the next brief without thinking.
What you get
Five tools. Built from both sides of the deal.
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Tool 01: Your Pitch, Built Right A fillable pitch template with notes on what a brand is actually thinking when they hit each line. Written from the COO side of the inbox.
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Tool 02: What to Charge. What to Say. Real rate ranges, bundling tips, and negotiation scripts for when a brand responds. Including what to do when they low-ball you.
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Tool 03: Pitches That Got a Yes vs. Pitches I Passed On Real pitches from the COO inbox. Two that got a response, two that got deleted, and a breakdown of exactly what made the difference.
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Tool 04: COO Self-Audit: Before You Hit Send 13 checkboxes to run through before you pitch any brand, direct or agency. The same audit I'd run on your email if you sent it to me.
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Tool 05: The 5 Things That Get You Rebooked What turns one deal into five. The part most creators never think about until it's too late.
WHO WROTE THIS
I've been on both sides of this conversation.
I started as a nurse posting on TikTok. Within months I was hitting $3–5K per month in brand deals while still working full-time. Eventually I left bedside nursing, went part-time, then left completely. Now I work from anywhere and make over $30K a month.
I'm also the COO of a UGC agency, which means I spend time on the brand side too. I've seen what actually gets a creator hired and what quietly keeps them from moving forward. Both perspectives are in this workbook.
Jett Miller
Registered Nurse. UGC Creator. COO of a UGC Agency.
Your Second Shift founder.
One brand deal covers this ten times over.
A beginner brand deal pays $200 to $250 for a single 30-second video. This workbook is $37.
If it helps you land one deal you would have talked yourself out of, it paid for itself before you finish reading it.
$37
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Get the foundation first.
This free guide covers what UGC is, how to build your first portfolio, and what brands are actually looking for in a creator. A solid starting point before you send anything.
$18,500. Two brand deals. Fourteen days apart.
Look at who's already getting paid.
"Thanks to Jett, I landed a compression sock deal where they paid me $2,700 for three 15-second videos. She's helped guide me and given me so much clarity along the way."
"Working with Nurse Jett has completely shifted the way I see my nursing career. She's shown me how the skills I've developed at the bedside (communication, education, trust-building, critical thinking) are incredibly valuable in the digital marketing space. She breaks everything down in a way that feels doable, strategic, and aligned with who we are as healthcare professionals."
"Before learning from Jett I was posting for brands and just hoping something would pop off. The more my videos went viral, the more brands kept coming back for more (which meant a lot more $$$) and now I'm doing social media, UGC, and TikTok Shop full time."
